Due to the high interest in online gambling, – it’s basically our national pastime at this point – online gambling affiliate programs provide a valuable service for those looking to get into the game. Often referred to as gambling affiliate sites, these are networks designed to offer a partnership between online betting sites and casino operators (the people/companies who own online casinos and sportsbooks).
Through these partnerships, anyone with a sportsbook or online poker and casino site can reap huge financial benefits (we’re talking payments that translate to mega earnings over a moderate period of time) while providing a much-needed service for bettors who are looking to play their favorite games online and/or bet on sports. No matter how niche the game or how specific the sport is (People wager on darts! It’s a thing!), a proper gambling affiliate can make the difference between an online casino site being good or being great.
A gambling affiliate bridges the gap between players and online casinos. The business model behind online gambling affiliates is designed to remove some of the heavy lifting from customer retention and attract new visitors to your site. For instance, every time a player clicks a gambling affiliate link on your website, you are rewarded with an agreed-upon sum. Think of it as a commission. You’re providing a safe place for people to bet on sports, and play online poker and casino games from their own devices, and in return, you get paid.
In each gambling-affiliated transaction, there are three parties involved:
Because gambling affiliate networks act as intermediaries between your casino site and players, you’ll be given a link to place on your website. This link will bring players to the gambling affiliate site and off your page. Once the player signs up at the affiliate site and completes the required transaction, you are guaranteed payment.
The required transactions for most online gambling affiliates range from:
Since you’re not looking over a player’s shoulder when they’re visiting your site, and won’t be able to determine how long they’ve spent on the gambling operator’s site, cookies are used. Cookies are tiny pieces of text that your browser collects every time you visit a website. Unfortunately, you cannot eat these types of cookies but they do help you and the operator sites remember info about a player’s visit. Moreover, cookies track the flow of potential customers who are referred from gambling affiliate networks. Cookies do not have an unlimited lifespan and generally track anywhere from 24 hours to 60 days. The most common cookie length is 30 days. Think about it. If you had a pack of Oreos, they don’t last forever and you have to eat them within a certain period before they go stale. Nobody wants stale cookies. Gross.
The more players are directed to an online casino by gambling affiliate programs the more you’ll earn. The earnings themselves will depend on which tier you fall into:
Super affiliates are the MVPs in the gambling affiliate world because they are ranking for high-volume keywords. While the majority of successful affiliate partnerships fall into the intermediate tier, with a little SEO knowledge and research on which keywords potential players are searching for, you can become a super affiliate and reap the benefits of major earnings.
When a customer enters a site by clicking on an affiliate link, each click is tracked along with all leads and/or sales that they’ve produced. By tracking links built into gambling affiliate sites, you’ll earn a commission. Keep in mind that the online casino you’re sending players to needs to also make money. With a fair commission structure, both the online casinos and the gambling affiliate sites won’t suffer losses to their bottom line. That’s what it’s all about, isn’t it? The bottom line is what makes a website fruitful.
Speaking of fruit, or not really, there are four different models online casinos use to pay out their affiliates:
Depending on the goal of your website, you would choose a gambling site affiliate program based on how much money you would like to earn and the type of players you’re looking to attract.
Any casino affiliate site worth its weight in gold or more aptly, deposit funds, must provide users with more than just a place to play games. These sites need to feature gambling guides for less experienced players (how-tos, tips, rules, etc.), lucrative online casino bonuses (cash-back deals, free spins, etc.), and be a one-stop-shop for anyone looking for a place to play any online casino games (blackjack, Keno, slots, Baccarat, Pai Gow, Roulette, Bingo, etc.).
Online poker affiliates should follow the same model as their casino counterparts. When looking for a gambling affiliate that specializes in the poker niche, be on the hunt for one that has everything a veteran and a rookie player needs to get started. This includes a variety of poker styles and games (Texas Hold’em. Omaha, etc.), guides that explain the rules, hand values, and important poker terms, and offer incentives for folks to keep playing (bonuses, big payouts, etc.).
Sportsbook gambling affiliate sites allow you to send users to sports betting websites where they can wager on game outcomes, parlays, and individual athlete milestones. Again, we recommend choosing a sportsbook that provides bettors with extras like guides on how to bet, a variety of sports that go beyond the traditional North American fare (all types of football/soccer, cricket, etc.), event betting (Super Bowl, awards shows, presidential elections, reality TV, etc.) and give players huge bonuses and incentives to keep wagering. Moreover, the sportsbook gambling affiliate you choose to partner with should have a section devoted to online casino games.
A sports betting site is almost the same as a sportsbook except the focus is solely on sports. Unlike a sportsbook that offers a casino section, a traditional sports betting site will only offer betting on games, athletes, and sports-related events. Like with other gambling affiliate sites, look for guides, bonuses, and other incentives to keep players coming back for more excitement.
iGaming is any type of online betting where players can wager on the future outcome of a game or event (like sports betting). Under the iGaming umbrella, you’ll also find eSports, which is more than just betting on video games, it’s a movement that generates major revenue for not just the players but any gambling affiliate they partner with. As with the affiliate types above, it’s imperative that you look for gambling affiliate programs that offer guides and other impetus for users to keep wagering.
The most advantageous gambling affiliate deals should benefit both your site and the operator. It should be seen as a win-win when partnering with a casino and poker site or sportsbook but make sure you do your due diligence before signing any contracts. Or, you can let us do it for you since that’s what we do best. This is why we’re called Betting Partners and not Betting Enemies.
A gambling affiliate program is a website that drives traffic to online casinos, poker, and sports betting operators. In order to drive traffic, you would make use of gambling affiliate marketing like using high-ranking keywords. Gambling affiliates earn revenue via commissions set by the sportsbook/gaming site. You can partner with multiple gambling affiliate networks but make sure you look into each one thoroughly before making a choice. We can help you with that.
There are four revenue stream tiers. Beginners can net anywhere between $0-1000 per month. Intermediate gambling affiliates can rake in anywhere from $1000-$10,000 monthly. Under the advanced tier, you can earn around $10,000-$100,000 each month. Finally, *drum roll please* super affiliates net the biggest monthly payouts starting at $100,000 and even going into the millions of dollars. Not too shabby.
The highest-paying gambling affiliate product is super affiliate status. Because revenue streams are grouped by tiers, the last one, the super affiliate, provides the highest payout. We’re talking $100,000 to start with the potential to make millions.
Stake.com is an online casino and sportsbook that accepts cryptocurrency like Bitcoin. To become a gambling affiliate of Stake, you can review their policies and sign up directly on their site.
Yes, gambling affiliate programs make money by earning a commission. These commissions are determined by the betting operator when the partnership is formed. Commissions can range from revenue sharing, cost per acquisition (CPA), lifetime deals, and hybrid deals.
Depending on which gambling affiliate program you choose, you will get paid either monthly or bi-monthly. Some casinos use the Net 15 or Net 30 model which means you get paid 15 or 30 days after the end of the month. Conversely, some sportsbooks and gambling sites allow you to withdraw your earnings when it suits you. However, some gambling site affiliate programs may use longer payment models. In addition, some sites require certain thresholds to be met before you can get paid. Instead of being able to withdraw all your funds at a specified date, the casino may require you to meet a set amount before the money is yours. This amount can range from $50 to $500. Before partnering with a sports betting or casino site, always ask what their payment schedule is so there are no surprises.