Online casino affiliate sites are platforms designed and created to bring a commission to the owners when they refer people to specific online casinos. Of course, visitors must become registered members and deposit money on these gambling websites for the affiliate site owners to get paid.
The best online casino affiliate sites are unbiased, meaning they don’t support specific websites simply because they promise more significant commissions. These websites will always present the positive and negative things about each online casino and help readers make the right choice. On the other hand, as a visitor, you have an opportunity to learn everything about the options and features of popular online casinos. So, visiting and using these platforms makes it a win-win situation for everyone.
An online casino affiliate is a form of marketing that drives new customers to a gaming operator. Affiliates are a very important part of the modern online gambling industry as players use search engines (mainly Google) to help educate themselves before they play. Affiliate sites provide the education that players are looking for.
In that sense, a casino affiliate essentially acts as an intermediary between online casinos and players. Affiliates are given a tracking link and receive a commission every time a player follows the link and completes a predetermined transaction. In most cases, either registering or playing on the casino site.
The whole system works based on trust by keeping both the online casino and the affiliates happy. The affiliates provide a service by referring interested players to the best casinos to play at with a carefully-curated list of options. Speaking of trust, there are numerous online casino affiliate programs legal entities should know about. More on that in a bit.
Online casino affiliates can drive huge amounts of traffic and potential customers to gambling operators. This has led gambling operators to enter into lucrative agreements with affiliates for new accounts.
Before we get into choosing the gambling affiliate option for you, there are some online casino affiliate program legal factors that you need to know about like licensing. First, you need to determine if gambling is legal where you live. However, you are not running the casino yourself, you’re only sending players there. Even if online betting isn’t legal where you live, you can still operate an affiliate site without a license (for the most part) as long as you follow the rules and regulations in your location.
In New Jersey, for instance, the Division of Gaming Enforcement (DGE) issues licenses to affiliate sites because you’re making money from an online casino. There are two types of licenses available:
The reason you’ll need one of the above licenses in a state like New Jersey is that your site’s net income depends on the online casino’s net income. You can’t get paid until they do making them basically your employer.
Bear in mind that in the United States, not all states allow online gambling. The following do:
If you know an accountant or legal professional, they can refer you to the right governing bodies where you wish to operate.
In Ontario, Canada, the province has a newly launched robust iGaming industry. Currently, you do not need a license to operate an online casino affiliate site but there are strict advertising rules you need to follow. If you partner with a casino brand and they take care of marketing for your site, it’s imperative that they follow the laws and guidelines in Ontario. The same goes for any location. No matter where you live or where your affiliate partner operates, advertising laws must be adhered to otherwise you could face huge penalties or worse, have your site taken down completely in violation.
Moving on to Australia. This is a tricky one since online gambling is illegal. Even if you are not located in Australia and have gone through all the proper licensing channels where you live, your affiliate site may be blocked in Oz through no fault of your own.
In Europe, gambling legalities vary from country to country. For the most part, foreign gambling sites are able to operate within the European Union. Since you’re not operating a gambling site, you won’t need a license. Don’t forget, you’re not playing at the casino, you’re simply referring clients to it.
Finally, in the UK, licensing is required for all online sportsbooks and casinos. If the casino you’re partnering with is licensed then you won’t have any issues sending players there.
It is important to remember that as a casino affiliate, you are essentially an independent marketer for online casinos. That means you get to choose which brands you decide to partner with. There is no shortage of casino affiliate programs out there, so you can be picky about which companies you work with. We talked to some experts and they singled these out as the most important factors to consider when choosing a casino affiliate program.
Generally, a commission will increase the longer the duration of the relationship between the affiliate company and the online casino. This assumes that the relationship has been profitable for both sides. Our experts have seen commissions ranging from anywhere from 5-50% with a rev share model. Again, the more players an affiliate has sent to an online casino, the more lucrative these commissions tend to be. Therefore, the opportunities for renegotiation become profitable for the affiliate.
While it’s not so common among online casino affiliate programs these days, there are still a few affiliate programs that offer no negative carryover. Generally, affiliate programs are paid out by the casino every month. And at the end of each month, the balance on the account is reset to $0.
However, what if a customer referred by the affiliate hits a jackpot playing online slots and the affiliate’s account is sitting at -$2000? In this case, the amount will continue to carry over from month to month until the balance is back in the black again.
Cookies are an integral part of a successful online casino affiliate program. Cookies are stored on the players’ devices and online gambling platforms use them to track the flow of potential customers referred from the affiliate. It is our task to make sure that the affiliate company sets a reasonable cookie lifespan. Generally, cookies have a minimum 24-hour limit and the most common length is 30 days. Some affiliate partnerships prefer a 45 or 60-day period. That is generally the maximum timeframe for cookies as there is no such thing as an unlimited lifespan.
One of the first things every affiliate looks at before they sign into a partnership with an online casino is how and when they’re going to get paid. There are lots of further questions that spawn out of this including payment methods. For example, can you get paid in crypto? How long do transactions take? Are payments made monthly or weekly? How do the commission rates compare to competitors? These details in the fine print can make or break a successful affiliate partnership.
This might be the most important part of choosing a casino affiliate program. Even if everything else lines up, if you can’t trust the casinos to honor agreements and pay you in full and on time, then what’s the point? The online gambling space is small and with a little research on Google and Reddit, you’ll be able to find out who the bad apples are. The main reason most people set up an affiliate site is to make money. Partnering with a company that has a reputation for not living up to its end of contracts is a recipe for unnecessary stress.
The next step is making your online casino affiliate stand out from the crowd. What is going to help your site stand out from the rest in the eyes of potential customers and Google? The most important factor for customers is trust—they need to know you’re offering them valuable information and directing them to an honorable and trustworthy site.
The easiest way to build trust with users is to have knowledgeable, well-written content. An affiliate site should possess masterful knowledge of the subject matter they’re covering (and be free from grammar and spelling errors, of course). For example, If you’re running an affiliate sports betting site, you should explain to your users the difference between a moneyline and a point spread bet in football. The same for an online poker affiliate—you’ll have to break down the differences between No-limit Hold’em and Omaha poker.
A popular way many casino affiliates do this is to give popular casino games and slots their own dedicated pages. This allows for a detailed breakdown of the rules of each game, as well as tips, tricks, and strategies to help users increase their chances of winning. For instance, it would be helpful for players to know that if they play online blackjack with a basic strategy, the RTP can increase as high as 99.5% depending on the blackjack variant.
You now know what an online casino affiliate site is, but you might be wondering what the role of such a site is. So, why do online casinos need the help of affiliate sites?
The most straightforward answer to this question is bringing new players. Indeed, online casinos have the money to create marketing campaigns and post them on social media and search engines. Still, they don’t have the networks available to online casino affiliate sites. The latter is managed by experienced marketeers that follow the latest trends in the online marketing industry. They use specific techniques that help them attract visitors who are redirected to online casinos.
Furthermore, these websites teach players about gambling in many different ways. To start with, they have detailed online casino reviews. Typically, they review the most famous and trending gambling sites. However, some cover almost every active online casino. These reviews contain every piece of information you need to make a good decision regarding joining specific gambling websites. Additionally, you will find reviews of specific games and helpful blog posts and articles about gambling in general (casino terms, how specific types of casino games work, tips, tricks, and more).
Let’s see the good and potentially bad things about online casino affiliates.
Let’s start with the new players whose number has constantly been growing in the recent period. If you are new to the world of online gambling, you should focus on the gambling guides and guidance provided by affiliate sites. Thanks to these platforms, you can learn what to look for in an online casino (selection of games, bonuses, etc.). Additionally, visitors can read in-depth casino game guides with specific tips to help them get the most from their next gambling session. The same goes for the dos and don’ts of online gambling.
Just because you are an experienced player doesn’t mean that affiliate sites are useless to you. On the contrary, you have many things to benefit from when visiting a website like this. For example, you can check the new bonus offers in one place. Suppose you don’t use an affiliate site. In that case, it will take hours to open all popular online casinos and their updated bonuses.
Another thing that veteran players will find helpful is the opportunity to check the updated lists of sites. New gambling websites are popping up every day, giving you a chance to learn more about them without manually visiting them. Imagine how much time and energy you will save in this way.
As we said, the main objective of online casino affiliates is to provide casino reviews written by casino experts that break down the features and benefits. At the same time, they highlight the spaces that operators can improve upon. Simply put, these are informative, unbiased casino reviews. As a result, players get a thorough rundown of the operator on a single sheet.
No stone is left unturned when it comes to these reviews. Once you read them to the end, you will know whether joining the specific operator is a good idea or maybe you should look for something else. Now let’s check what these in-depth casino reviews include.
The available bonuses are probably the first thing you’ll notice whenever you visit an online casino. That’s natural because these sites always look for ways for their rewards to get seen. Another thing you’ll realize is that most of them advertise these promotions and deals in an effortless way, often stating amounts and percentages that you can get. But, there’s more to these offers than that, and online casino affiliate sites are here to help players understand this.
Affiliate websites focused on online casinos highlight and explain casino bonuses and bring the fine print to the light so players can understand precisely what they can expect from these deals. We are talking about the wagering requirements in the first place, but also about game contribution, limits, time frames, and more.
This is the most common online casino bonus today, which is why many online casino affiliate sites have dedicated pages to these offers. They are designed to reward newly-registered players by providing bonus money on their first deposit, free spins, cashback deals, and/or other bonuses.
The deposit bonuses are another frequent option in online casino real money sites. With affiliate websites, you can understand how the deposit bonuses at specific places work in terms of minimum deposit, the maximum payout, wagering requirements, and more.
No deposit bonuses are not very common today, but thanks to the casino affiliate websites, you will identify every real money casino with one of these incentives. As the name suggests, they don’t require topping up your account to receive something in return. In most cases, they come in the form of free spins.
Free spins can be part of another type of casino bonus, but they can also be given independently. You should expect free spins for slot games (most of the time) without wagering requirements.
With the cashback bonuses, you get a certain percentage of your net losses back to your balance. They are usually provided weekly, but you can also find daily and monthly cashback deals. To stay informed about what you can get from these offers and how you can maximize their effects, check the affiliate platform’s corresponding section of the online casino review.
Suppose you have any dilemmas about how to play a specific game, learn more about its rules, or apply particular betting strategies. In that case, you can count on popular affiliate sites. They were created to help you with these things and more. For example, they can also provide tips to improve your winning odds. Also, they often provide access to free games so you can practice without wagering your money. There are many casino games and dozens of variants of each type. It’s best to spend some time learning and analyzing them before placing real money bets.
Undoubtedly, online slot games (or simply slots) are the most played casino games today. They are one of the simplest yet fun gambling activities you can find on the Internet. So, it’s no surprise that most casino software providers are focused on slots.
Modern slots look amazing. They have sophisticated graphics and include enjoyable features. Of course, we also have classic slots for those who prefer old-fashioned entertainment. As for the latest titles, you can expect extras like mini-games, rounds of free spins, re-spins, wild symbols, scatter symbols, multipliers, buy bonus features, and more. Another thing that players like about them is the exciting themes and stories they bring. Online casino affiliates usually have detailed sections related to slots when reviewing online casinos.
Blackjack is among the oldest casino games. Even the advancement of technology has not changed blackjack much, but many players don’t mind that. The card game where the primary objective is to beat the dealer’s hand (by getting as close as possible to 21 or having exactly 21) is available on almost every gambling website.
When affiliates discuss the blackjack offer, they are focused on the variants available at these sites like Spanish 21, Perfect Pairs Blackjack, Face Up 21, European Blackjack, and Classic Blackjack. You’ll also find information about the providers behind these titles.
Reviewing an online casino without discussing the roulette options found there would be a big mistake. The best affiliate websites will help readers and prospective players understand how they can enjoy this game to the maximum. They will do this by presenting the available roulette titles at specific sites and listing the various form of this game like European Roulette, American Roulette, French Roulette, Double Ball Roulette, and Mini Roulette.
There were times when baccarat was even more popular than roulette and blackjack. Even though its popularity has declined, baccarat still has a solid base of fans, and most gambling websites are aware of this fact. It’s challenging to find a site that doesn’t have at least several baccarat releases, typically the most popular variants: baccarat banque, baccarat chemin de fer, and punto banco.
Thanks to the affiliates, you will not only find the best places to play baccarat but also learn more about this exciting card game.
Poker is another popular casino game present in many online casinos. Interestingly, some platforms have separate pages dedicated to poker due to its specific nature and the needs/expectations of poker players. Since there are so many different variants of poker (Omaha, Five-card draw, Texas Hold ’em, High Low Chicago, Caribbean Stud, etc.), casino affiliates often have multiple articles and guides explaining the rules of these poker variants. They also have tips and strategies that can increase your chances of winning when playing these games.
The rise of video poker started in the 1970s. Today, online video poker titles provide the same thrills as their land-based counterparts. Like most other casino games, video poker comes with several variants, usually found on the most popular gambling websites. We are talking about Joker Poker, Aces and Faces, Tens or Better, Deuces Wild, and Jacks or Better.
One of the best ways to find out how to maximize the effects of your video poker gaming sessions is to visit a top online casino affiliate site. In addition to the best places where you can play video poker, you’ll also read about the strategies and tactics involving video poker variants.
These instant win games are becoming increasingly popular among all types of players. The simplicity and/or nostalgia probably make many users opt for scratch cards. Of course, the most famous software suppliers do their best to make scratch cards look more attractive. Some are spicing up the gameplay by adding special features. Those who are fans of this game should check affiliate sites to identify the places where they can get the best offer.
How you deposit funds and how you can withdraw your winnings also contribute to your overall online gambling experience. The guys from online casino real money affiliate sites know this and pay special attention to these things. So, thanks to these websites, every visitor can learn about the banking options for deposits and withdrawals. You’ll realize that most sites accept debit/credit cards and bank transfers, for example. Of course, there are some solutions like e-wallets, vouchers/prepaid cards, online banking, and even cryptocurrencies.
The timeframes are covered too. Players will notice that most websites offer instant processing of deposit requests. Still, the situation is a bit different regarding withdrawals (it usually takes between 1 and 3 working days for the requests to be processed by the casino and additional time for the payment system). Also, there are limits regarding the minimum and maximum amount you can transfer at once and the frequency of these transactions. Finally, the affiliates will discuss the fees in case operators charge players for depositing or withdrawing funds.
When discussing casino software, the affiliates focus on two things. First, the platform they are analyzing is usually powered by specific software. Indeed, these platforms can be powered by an in-house or proprietary solution. Still, in many cases, there are well-known online gambling brands behind them. This shouldn’t make a big difference to ordinary players as long as the casino is licensed and offers various games.
The other aspect of the casino software topic is the suppliers behind the titles available at specific gambling sites. The most successful operators usually have established partnerships with well-known and/or trending software developers. Some brands like NetEnt, Microgaming, 1×2 Gaming, StakeLogic, and IGT have years of experience and dozens of titles covering almost every game category. Of course, some promising new studios can also help you improve your online experience, like Mancala Gaming, Nolimit City, Hacksaw Gaming, and Wazdan.
Once you visit an online casino affiliate site, you will be informed about the best casino software solutions and what you can expect from specific websites.
To be honest, it’s much more difficult for scammers and hackers to trick gambling aficionados today, but this doesn’t mean you should relax and join the first online casino you find. This is another area where the best real money online casino affiliate sites can help you. Before becoming a registered member, you should spend some time analyzing the security and safety provided by the website.
The affiliates we mentioned above usually focus on a few key things that determine the security level and ultimately help users decide whether joining that platform is worth it. For starters, they will check the license. Typically, they recommend only licensed websites which is brilliant because it’s much more difficult to find a safe unlicensed gambling site. Also, these licenses are usually issued by the world’s leading authorities in this industry like the MGA (Malta Gaming Authority), UKGC (UK Gambling Commission), the Government of Curacao, the Government of Gibraltar, etc. These regulatory bodies confirm that the sites meet the strict standards needed for legal operations.
Furthermore, the security level can be tested by checking the data encryption technology. Modern sites use 128-bit or 256-bit encryption to protect the financial, personal, and other sensitive data players share with the casino. Without proper encryption, hackers and scammers can take advantage of this sensitive info.
Most affiliates agree that only casinos with RNGs (random number generators) can promise fair games. These algorithms vouch for random results with every spin on any casino game. In other words, no one knows the outcome after any spin. Also, the best websites use third-party companies to test the RNGs for randomness and fairness. While discussing the games, we should note that only sites partnered with licensed and established casino software providers can promise fair play.
When reviewing online casinos, affiliate websites go through the privacy policies and casino terms. This is the fine print that average players usually don’t read. The good thing is that the top affiliates will sum up the terms and policies to ensure that there are no tricks or potentially problematic parts that can harm players. So, this is another way in which affiliates keep players safe and protected.
Typically, it’s “man against the machine” regarding online gambling. Still, the situation is different with the emergence of online live casinos. Every player has a chance to play against a real dealer (or let them guide the game) on their computer or mobile device. Of course, we are talking about online live casinos, an Internet-based version of brick-and-mortar casinos. So, these sites are the closest you can get to land-based casinos.
Most operators have dedicated pages to live dealer casinos. Their players can find numerous games made by various providers. It’s good to know that some software developers are focused on this subcategory of games like Evolution and TVbet.
These games are played in studios where professional live dealers handle the gameplay. Another thing that makes them attractive is the social aspect. Namely, most titles have a live chat feature that lets you send text messages to other players at the table or even the dealer. It all feels more natural when you are in this with at least one other person, even if they are a croupier. Also, experienced gamblers may be able to increase their chances of winning by getting a chance to read the dealer’s facial expressions.
The rest of the gameplay is the same as in regular online casino games. So, you must be a registered member to play with real money, and you wager in the same way – by using the buttons on the main screen (usually resembling chips or counters). As long as you have a solid internet connection, you don’t have to worry about the streams because modern live games promise HD, high-quality streams where everything on the screen is clear and readable.
As we said before, the croupiers involved in the process make these titles stand out. They are true professionals who are knowledgeable, well-trained, and friendly. With their help, you can try some of the most popular games, including blackjack, baccarat, roulette, and poker.
With the help of the best online casino affiliate sites, players can find the top live dealer casinos. They have reviews for these sites, which include the pros and cons of every option. These reviews also contain information about the games list, welcome offers designed for live casino players (if any), and other helpful info.
Do you usually use the Internet on the go? If the answer is yes, you may want to learn more about mobile online casinos. Every reputable online casino real money affiliate site includes information about this type of casino because more and more players replace desktop and laptop computers with smartphones and tablets for gambling activities.
Modern mobile devices and operators can promise fast-speed internet connection, making it possible to play the latest casino games on the go. Today, it’s almost impossible to find a casino software provider that has not optimized its games for mobile users. The same goes for the gambling sites – they all have responsive designs. With its help, the display adjusts to the screen size of your device.
So, with mobile casinos, you have the casino action in your hands, which is at your fingertip. You can access your favorite games, use bonuses and get support regardless of the time of the day. Modern players don’t have to worry about safety because they can activate 2-step verification. Finally, they can use one account on all devices.
Another thing worth mentioning is that some mobile casinos have applications designed for Android or iOS users. So, players don’t have to use their web browsers. The experience they can expect from the mobile app is different and more exciting.
Online casino affiliate websites analyze the mobile-friendliness of casinos. They also have lists of sites offering special bonuses to mobile users. All in all, mobile players can learn a lot by checking these affiliate sites.
While it’s true that online casinos have user-friendly interfaces, it’s also true that new players may need some time to get started at these sites. Additionally, not all websites of this kind are the same. Still, there are a few steps that players should take almost everywhere to start playing at real money casinos. To make things simpler, we created this short step-by-step guide for our readers, which is something you can expect (but even more detailed) at online casino affiliate sites.
The first step in this straightforward process is to become a registered member. You can do this by pressing the Join or Signup button, typically located in a visible place on the homepage. Online casinos require different information from their users. Still, you must share your full name, address, and email and set a password in most cases. In addition, players must accept the terms and conditions and confirm that they are of legal age.
Once the registration is completed (usually once you confirm your email address, even though some casinos don’t require this), you can deposit funds to start playing with real money. Users can pick from more than the deposit method (credit/debit cards, e-wallets, cryptocurrencies, vouchers, bank transfers, etc.). Still, the list of accepted deposit solutions depends on the casino.
Using welcome bonuses is not a must, but this is an excellent idea in most cases. To ensure that you are looking at a bonus offer worth claiming, you should spend some time reading the bonus terms (especially the wagering requirements). The affiliate sites we are talking about will highlight the most critical aspects of the welcome bonuses.
The fourth and last step is to choose a game and start playing. Remember that you can wager different amounts of money depending on your selected game.
Many things affect your online casino experience. Some are seemingly small, but they can be real deal-makers or deal-breakers. With the right affiliate platform focused on casino operators, you will become familiar with specific casinos’ customer support, mobile options, casino apps, and other things that affect your experience. They break these things down, making it easier for the readers to understand whether the specific site has everything they are looking for.
For example, every visitor will find out whether you can contact the site via live chat, email, or phone. Customer support agents’ responsiveness is also analyzed, and their availability (are they available 24/7 or only during working hours?).
Next, the top affiliates will check the site’s responsiveness on various mobile devices (smartphones and tablets). For those who are more active on the go, there’s an explanation about the mobile apps (if any). Some other things that affect your experience include navigation and loading times. All these things are checked carefully by the affiliates.
The top affiliate websites cover gambling the same way ESPN covers sports. In other words, if you have questions about gambling, affiliate sites provide answers to you without filtering through anything else. The best options have blog posts and news sections updated regularly.
The online gambling industry is growing and changing rapidly. You must follow the changes and trends as a player or anyone else interested in this industry. Thanks to the most helpful affiliates, you can get this news fast without the need to separate the unimportant from important news.
As for the blog posts, they are here to aid players’ effort to learn more about the games and learn new interesting facts that can improve their results.
Yes. Some online casino affiliates are partnered with some online casinos, so visitors can expect special offers. We are discussing special welcome bonuses, free spins, and other benefits.
Keep in mind that becoming a successful online casino affiliate requires money, time, and energy. You’ll need a website, an affiliate program to sign up to, and conversions.
There’s more than one way to attract customers to online casino affiliates, starting with online casino reviews and ending with exclusive bonuses.
As expected, the answer to this question is not straightforward because not all online casino affiliates are alike. Generally speaking, most of these websites earn between $1,000 and $50,000 a month.
The best websites of this kind are the ones that are unbiased and still offer special bonuses to their readers. They should provide in-depth online casino reviews, game reviews, blog posts, guides, and news articles.