Have you noticed that everyone is playing at online casinos these days? What was once a niche market is now rife with opportunities for those looking to run a business. Instead of getting an MBA and sitting in a stuffy classroom while a professor drones on and on about something you have absolutely no interest in, you can enter the world of casino affiliate marketing and make some serious money. Serious money is like regular money but it doesn’t smile because it’s all business. Here, we’ll lay out everything you need to become a betting partner along with how to create compelling affiliate marketing for casinos online.
Casino affiliate marketing is a way to promote online gambling sites. In doing so, you send potential players to an online casino or sportsbook (a site where people bet on sports, not a book about sports) and you make a commission. The online casino that you’re partnering with will create special links that you include on your site. When players click on the links, they’re magically whisked away to the casino and you get paid. The better your marketing is, the more players want to click, and the more money you make.
A famous scholar once said, “Pay me what you owe me.” Okay, that scholar was Rihanna but she was onto something since she is a billionaire. As a casino affiliate marketing professional – yes, you’re a professional the moment you create your website (more on that later) – your role is to funnel players to the online casino. Once the players reach the casino and make a deposit or simply sign up (depending on your affiliate contract), you earn commission. The commission structure varies but it’s generally one of the following:
If Smokey the Bear taught us anything, it’s only you can prevent forest fires. There’s a dated reference for you! We love a dated reference at Betting Partners. But, you can apply Smokey’s message because an effective marketing strategy starts with you. There are five key steps that will make you a great casino marketing whiz: finding the right program, determining your audience, making a website, coming up with content, and applying SEO best practices.
There are numerous online casino affiliate marketing programs around. You want one that provides the backbone for your business. A good affiliate program will take care of the logistics involved in the online casino world like licensing and help you get to market quickly. The space is packed and the sooner you can get to market, the better. However, a packed space isn’t a bad thing. It just means that there are casino affiliates out there that don’t offer everything a customer needs. You can fill that void by giving people not only access to the best online casinos with a large roster of games, but also information on the industry such as where to find bonuses and promotions.
Who is your site for? Besides making you money, who are you looking to attract? The demographics for online casinos are all over the place. What was once assumed to skew male, now has players from every gender. The only thing that seems to remain constant is that online casino players tend to be between the ages of 18-35 and prefer to use their phones. This doesn’t mean they’re using mobile casino apps exclusively but that they’ll use the web browsers on their phone to play.
You don’t have to be a web designer to create a website. There are content management systems (CMS) that provide templates specially for affiliate marketing casinos online. Most are easy to use with drag-and-drop features that allow you to design the site the way you want it. Moreover, CMS are a breeze to maintain and update.
Here’s where you get to have a little fun. Any good casino affiliate marketing site will have a blog or news section that needs to be updated regularly. In this section you can get creative and cover casino industry news in an exciting way. Besides the blog and news sections, you’ll need some guides and call-to-actions (CTA) to entice people to click. These should feature information on how to play certain games like the different variations of poker, how to claim bonuses and rewards, and reviews of the online casinos in your network and those that aren’t – don’t be baised, people see through that and will roast you online until you’re charred.
Search engine optimization (SEO) involves finding the right keywords and making sure they’re included in your content. These keywords are what draw in readers and give search engines the go-ahead to send people to your site. There are SEO tools available that can find these keywords for you so you don’t have to rack your brain trying to determine what David in New York is searching for vs what Gillian in Washington is looking for.
Online casinos live for affiliate marketing because without it, no one would visit their Internet gaming site. Besides getting traffic, online casinos love affiliate marketing programs because of the three following reasons:
The value of an online casino is measured in players. Since online casinos make their money through player deposits and retention, you’re supplying them with customers.
When we say “word-of-mouth” we’re referring to the online version which is word-of-click which is a term we’re trying to make happen, like “fetch”. As an affiliate, you’re advertising the casino on your site and when customers click on the links provided by the casino, you’re sending them business. So yes, it’s like traditional word-of-mouth but without verbalization.
As part of an affiliate gaming space, the online casino network will have programs used to determine how much players are depositing, how long they’re playing etc. In turn, you get access to metrics that can show you which CTAs are working, which pages on your site get the most traffic, and which pages don’t get any traction. These program are easy to use and provide detailed snapshots of what’s working and what’s not so you don’t have to pull your hair out trying to figure what what your next move should be.
To become an affiliate marketing partner for online casinos, you need to find a reputable program. We’ll outline the top five below but first, this is what you need to look for:
We’ve compiled a list of the online casino affiliate marketing programs that give you the best returns not just in terms of commission but in terms of the program as a whole.
|BitStarz||40% revenue share||
|Bet 365||30% flat revenue share||
|Ace Revenue||up to 40% revenue share||
|Gamesys Group||25-45% revenue share||
|Betsson||20-30% revenue share||
Casino affiliates earn commissions based on a set structure. Depending on your marketing strategy, you can make anywhere from $1000 to $100,000 each month.
To promote your casino affiliate, you’ll need a great marketing strategy. This isn’t as hard as it sounds. With basic knowledge of SEO and compelling copy that entices players to click on your links, you’ll have no trouble promoting your affiliate.
When you join a casino affiliate program, you’ll be given a link to place on your website. This link tracks every person that clicks on it and how much they deposit into their betting account. This is also how your comission is calculated.
The hightest paying affiliate product is generally at 50% revenue share. This means you get a huge percentage of what the player deposits into their casino account. If they deposit $200, you would get $100.
The first step in becoming and affiliate marketer is to find the right casino affiliate program for your needs. Once you’ve decided which company to partner with, you’re ready to get started.
As a beginner affiliate, you’re looking at about $1000 per month in revenue. However, with time you could be making six figures monthly as you become a big player in the affiliate market.