How to Become a CPA Casino Affiliate and Make Money

The online gambling industry is so robust that everyone and their mother seems to operate an Internet gaming website. But, what if you don’t want to have your own online casino but still want to work in the industry? Through sheer will and tenacity, you can make that happen. We kid! By becoming a CPA casino affiliate, you get into the action without ever playing a single hand of online poker. Or you can play all the hands of Texas Hold’em you want. The world is your oyster, an online casino CPA oyster filled with rewards.

CPA Casino Affiliates: What Are They?

When someone wants to play an online casino game or bet on sports, they’ll need a site that offers those services. Because there are so many sportsbooks on the Internet, players need a reputable source they can trust to give them the goods on which casinos are worthy and which ones well, suck. This is where you come in. 

CPA stands for cost-per-acquisition. Online casino CPA affiliate programs allow you to earn a commission on each player you send to a betting site. The cost is the amount it takes to get a new customer and the acquisition is the customers you send to the site. Basically, you earn a flat fee every time you send a player from your CPA casino affiliate network to a gambling site and that player performs a certain action like making a deposit.

Other Types of Casino Affiliate Programs

The world is your oyster but it’s also full of revenue opportunities. Besides casino CPA offer models, there are other ways to earn money as an affiliate. 

Revenue Sharing

Like in pre-school when you’re taught to share your toys, this model is based on splitting the fun (or in this case, the revenue). Sometimes known as RevShare or Net Revenue Share, this commission structure gives the casino affiliate a cut of the funds the payer makes for the iGaming site. This cut is expressed as a percentage often beginning at 10-15%, and going as high as 40%. With this model, you can often find a tiered deal that sees your commission increase as you bring in more players. However, as with everything shiny, it eventually fades. There will be a specific timeframe indicated in your deal which means that players must sign-up for the online casino within a certain time otherwise you get nothing.

Hybrid Model

As with a liger – half tiger, half lion – the hybrid earning model combines the best of two things that are already pretty decent on their own. This type of deal melds parts of the CPA casino affiliate model with the Revenue Share option. When you refer new players and the player makes a deposit, you get paid. Your earnings will be lower since you’re getting a combo deal but if you’re just starting out and unsure of which way to lean, this could prove to be a way to get your foot in the door which is not guarded by a liger. Phew! 


Unlike the TV network of the same name that has cheesy movies where a woman just wants to fall in love but is too busy with her generic baking business in the big city, the lifetime deal nets you a piece of a player’s entire time spent on the casino site. But, this doesn’t always translate to lifetime earnings. When your lifetime deal is created, there will be terms. These terms can range from only paying out within 1-5 years that the player’s on the site or a continuous minimum monthly deposit from the player. If you can find a lifetime deal without terms or limits, you’ve found the one Lifetime movie of the week that doesn’t rely on tropes to get the plot across. You’ve stumbled upon an Emmy winner and you need to cherish it forever. 


Cost-per-lead (CPL) provides a chance to earn money for every registered player you send to the casino. Instead of relying on the customer to make a deposit or wager a certain amount of money, the player simply has to register for the site. Like the CPA casino affiliate model, you get a flat fee. However, there will be caveats. For instance, some sites may only pay out when you’ve sent a certain amount of players like 10-20. Other terms may include payouts only if one in every 10 players makes a deposit. Although the CPL model isn’t as common as the others, some casinos do offer this option. It’s rare to see, like finding an oyster with a pearl in your meal at a chain seafood restaurant. We see you, Red Lobster, and your biscuits.

How are CPA Casino Affiliates Different from other Revenue Models?

CPA casino affiliate programs differ from the aforementioned models because cost-per-acquisition gives you an immediate return. This return is fixed based on an agreed-upon sum between your affiliate site and the online casino. As a CPA affiliate, you’ll collect earnings at a quicker pace since your payout is not dependent on a player’s gaming prowess or how much they wager. For those looking for a continuous stream of income, this could be a surefire way to grow your business. You don’t have to concern yourself with how much time a player spends at the casino or the type of deposits they make into their account. They could fund their playing time in cryptocurrency or whatever coins they use in the John Wick franchise – it’s all the same to you since your returns have no bearing on how the player pads their account. All you need to do is send customers to the casino. Easy peasy lemon squeezy. That’s what the kids say, right? We’re hip. 

Pros and Cons of CPA Casino Affiliate Programs

There are many reasons why we champion the casino affiliate program CPA model. But, as with anything in life, there are reasons we don’t. Like that suitcase that’s been sitting in the corner of your room since your last vacation, let’s unpack this.

Pros of the casino CPA offer

  • not dependant on how much a player deposits or the currency they use to make their deposits
  • with the right marketing strategy (we’ll touch on this in a bit) you could send enough players to the online casino each day to make a hefty profit turning your affiliate site into a full-time business quickly with hundreds of employees and everything!
  • the commission from the cost-per-acquisition model is fixed so there’s no guessing how much you’ll receive 

Cons of casino CPA affiliate programs

  • since your payout is not dependent on how much a player deposits or which currency they use, you could be missing out on a higher return. For example, if a customer throws $10,000 into their betting account, you’re not getting a percentage of that amount but a fixed previously agreed upon amount that is lower
  • you’ll need to research what potential players are searching for online and determine the right keywords to target in order to market your CPA casino affiliate site
  • because the commission from the cost-per-acquisition model is fixed there’s little wiggle room for negotiations

How do I get paid as a CPA Casino Affiliate?

CPA casino affiliate models pay out in two specific ways: monthly, net 15, and threshold. Each payment type comes with its own rules and it’s often the online casino that decides how you’ll get your commission.

  1. Monthly payout: Through this payment method, your earnings are given to you each month. Depending on your affiliate agreement, you’ll receive your commission on the 1st, 15th, or 30th of each month. 
  2. Net 15 payout: This method sees you getting paid on the 15th of each month. With net 15, you’ll get your commission from the previous month on the 15th day of the current month. It sounds like a tongue twister but is in fact a very effective way to keep track of your earnings.
  3. Threshold: This CPA casino affiliate payment type requires that you earn a specific amount or predetermined sum to be able to get your commission. This sum is called the threshold value and can be anywhere from $50 to $500. Once you reach the threshold, you get paid. If the threshold is low, getting paid is easy. If the threshold is high, it can take some time (like finding a pearl with an oyster in it at a chain restaurant no matter how good their biscuits are). 

What type of payment methods are there with the casino CPA offer?

Besides the frequency of payments discussed above, there are various ways for you get paid. 

  • PayPal: One of the most recognized e-wallets in North America, PayPal is accepted in most countries outside of the continent. You can easily withdraw funds from your PayPal account into your business account once you’ve received your commission. 
  • e-wallets: Like PayPal, there are other online wallets you can use to receive your payout. These are brands like Neteller, Skrill, and Stripe that are world-renowned and accepted in more than 150 countries. 
  • Cryptocurrency: If you have a crypto wallet where you can receive cryptos like Bitcoin, this could be a great option for you. There are also Bitcoin-specific gambling sites that you could partner with as a CPA casino affiliate. Remember that cryptocurrency can be taxed and you will need to declare this as income, even if it’s a virtual intangible currency. If you are getting paid in cryptocurrency but don’t want to calculate conversions on your own there are online services that will convert your crypto into fiat currency. Fiat is the term for regular old money like the US dollar. It’s also the name of a very fancy car company. 


  • Wire transfer: Sometimes called bank transfers depending on where you’re located, these are – you guessed it – transfers from the online casino’s account into your bank account. There are fees with this type of payment method which will depend on your bank. Also, wire transfers can take a certain amount of business days to go through so this payment type isn’t instantaneous like the others.


It is important to note that in some countries, each payment method can come with strict regulations against online casinos and how funds can be used. Make sure to read the fine print before setting up your CPA casino affiliate payment structure. You never know what lurks in the fine print. It’s like a dark cave and there could be a liger in there or a pool of oysters with pearls. You never know. 

Is the CPA Casino Affiliate Model right for You?

Casino CPA affiliate programs aren’t for everyone but they could be right for you. This model allows you to reap the benefits of sending customers to an online casino. If you’re looking for a way to generate income and create a small business that has the potential to grow into a large lucrative business, cost-per-acquisition is the road to take. With a CPA casino affiliate site, you are essentially monetizing traffic by partnering with a casino. People are searching for a place to play online casino games like slots and poker and if you can provide them with the information to help their decision process, you’ll make money.

Ready to Get Started as a CPA Casino Affiliate?

Your CPA casino affiliate site can be successful with the right tools in place. Remember in the pros and cons section we mentioned marketing? This is one of the tools, along with creating a website and basic SEO knowledge. 

To get started you’ll need:

  • Startup capital. Don’t get scared. You don’t need a ton of cash to get going. You just need a few dollars to spend on your website. Most web hosting companies charge a flat monthly fee to host your site – we’re talking $5 at minimum. 
  • A website. If you’re not a web developer or know anything about coding, rest easy. You don’t even need to know special web-centric terms or understand how to crop a photo. There are programs like WordPress and other web-building content management systems (CMS) that do everything for you. If you want to teach yourself how to code, go for it, but it’s not necessary, everything is drag-and-drop these days. CMS are intuitive and if there’s something missing, you can probably find it as an add-on for a small fee. 
  • Google. That’s right, you need the know how to look things up online. With limited SEO knowledge – that’s search engine optimization – you can determine what potential players are looking for when they want to play at an online casino. 
  • Marketing skills. Here’s where you get to have a little fun. Once you’ve built your website you’ll need snappy text to entice users to click on the CPA casino affiliate links. These links go directly to the online casino site and have special tracking so you can get paid. 

The CPA casino affiliate game is easy to crack. Once you have your site up and running and a casino CPA offer in place, there’s nothing stopping you from becoming one of the top affiliates in the industry. Remember that the world is your oyster, an oyster filled with great rewards that come from sending players to online casinos. You may not find a pearl, but in time, you’ll make more money as a CPA casino affiliate than a pearl can ever net you.

CPA Casino Affiliate FAQ