White Label Casino Affiliate Program Solutions

What’s the deal white label casinos and why is everyone trying to associate themselves with one? Sure, we sound like a certain 90s stand-up comic, but you’ve no doubt noticed that these casinos are everywhere and there is money to be made by joining a white label casino affiliate program. We’ll get into what it takes to become an affiliate, how you make money, the steps involved in marketing your website, and how you can become a successful betting partner.

What is a White Label Casino Affiliate Program?

A white label casino is a company that designs and builds the framework for an online casino and then gives it to others to use. This allows the company to create a foundation for a safe iGaming space that others can then turn into their own fruitful business. 

A white label casino affiliate program provides you the chance to operate your own casino brand without doing any heavy lifting except a little marketing (more on that later). The white label program provides the licensing and takes care of the logistics which is the hard part. All you need to do is provide the players (this is where the marketing comes in – we’ll touch on that more soon). Your goal is to funnel potential players to your white label site so that they enjoy games like baccarat and Bingo, play a couple of hands of online poker, and maybe even bet on a sport or two. This is how you’ll make money.

Why Go White Label: Pros and Cons

As a casino white label affiliate, you are acting as a go-between that links the player to the online casino. Because there are so many companies offering white label casino affiliate solutions, there’s good and there’s bad. 

White label pros

  • No heavy lifting: you don’t need to understand licensing and the logistics of online casinos
  • There’s money to be made: you can easily score revenue once you get the hang of running your affiliate site
  • Partnerships come easily: once your site is up and running, other brands will see your success and want to partner with you

White label cons

  • Marketing woes: you’ll need to understand the basic fundamentals of search engine optimization (SEO)
  • Momentum takes time: it can take anywhere from a few months to a year to get your site established
  • Sponsorships are hard: you won’t be sponsoring that European soccer club for a while even though your white label casino affiliate site’s name would look great on a jersey 

What to Look for in a White Label Casino Affiliate Program

Whether you’re working with a white label Bitcoin casino or one that accepts traditional fiat currencies like the US dollar or the Euro, there are certain factors to consider. These factors apply to all white label casino affiliate programs and you should delve into each one before signing any paperwork to become a partner.

Time to Market

This refers to how long it takes your affiliate site to get up and running. Because this is your way to net revenue, you want the shortest time to market possible. If a company is telling you it takes a year to get to market, that’s too long. You want to make a splash in the online gaming industry as soon as possible (within weeks), not at their earliest convenience. 

Customer Service

When it comes to any business whether it’s a white label program or whatever Jeff Bezos is doing with his money these days now that he’s been to space, customer service is as valuable as the business itself. If you cannot get in touch with a customer service rep when you need it, or worse, when your clients need it, you won’t be in business very long. Remember, in this day and age, when something goes wrong with a company, people will write very long tirades about it on the Internet, effectively ruining the company’s chance of survival. 

Games and Game Content

Does the white label casino affiliate program have an array of games? Are there slots and live dealers? A casino needs to offer more than just blackjack. We’re not knocking blackjack. It’s fun but those who play at online casinos want a variety and if the affiliate can’t send them to a spot that provides different games, they’re not coming back. 

Casino Software Categories

When it comes to the software used in an online casino there are three major types:

  1. Downloadable – this software requires you to download it (hence the name) to your computer in order to access games. This type of system is becoming less and less common since most people prefer to play casino games without having to take extra steps.
  2. Instant play – this software allows users to play games instantly without having to download anything. With instant play, you can access games directly through your web browser without a hassle.
  3. Mobile apps – while most instant play software can be played on any device, there are specific mobile casino apps designed to be played on the go on our phones. 

Available Languages

There are about 1.5 billion people in the world who speak English. But what about everyone else? Ideally, you would partner with a white label casino affiliate program that offers other languages besides English like Spanish, French, Portuguese, or Mandarin. When your site is available in multiple languages, you can reach more potential players and make more money.

Terms and Conditions

Welcome to the fine print! Always read the terms and conditions before signing any affiliate agreement. These should include how you get paid, how often you get paid (commission structure), which marketing materials you’ll be provided with, and the length of the contract you’re taking on. 

How Much do White Label Casino Affiliate Programs Make?

As an affiliate you can stand to make anywhere from $1000 to $100,000 per month but it won’t happen overnight. Generally, your monthly commission will start on the lower end as you build yourself up. Gradually, the more players you send to the online casino, the more money you make over time. Ther are even instances of white label casino affiliates making millions but again, this takes time. 

For payment, your earnings can be paid out via PayPal, Neteller, Skrill, Stripe, cryptocurrency, and/or wire transfer depending on your agreement. The frequency in which you get paid will also depend on your affiliate deal, however, it’s usually once per month.

Acquiring Traffic for Your White Label Casino Affiliate Site

You don’t need to be Don Draper – there’s a dated reference for you! – to become a casino affiliate marketing guru. All you need to send traffic to your site is a little bit of creativity, research and the following traditional marketing tactics:


Search engine optimization (SEO) allows you to target certain key terms that folks are searching for when they’re looking to play at an online casino. There are SEO tools available like Ahrefs and SEMRush that you can use to discover the right keywords you need to add to your copy. Even if you’re not a professional writer, you can still craft compelling sentences using key terms and the help of an affiliate casino glossary to entice users to visit your site. 

Paid Media

Paid media is any type of external advertising that you spend money on. This could be anything from a paid-per-click ad on Google or a strategically placed billboard that hovers over a busy highway. Because you are paying for this type of marketing, it’s best to start small. The billboards and TV ads will come but for now, stick with Google. 

Social Media

Twitter, Facebook, Instagram, TikTok – these are your new best friends. To get the word out about your white label site, you need a social media campaign that lets people know what you’re offering. Look at the social media channels of your competitors and see what they’re saying. Use their messaging as a stepping stone to say it better. And be funny! Social media shouldn’t overwhelm you, it should be light and breezy with a touch of humor otherwise your message will be lost on potential customers.

Email Marketing

This type of marketing is the process of advertising your services to multiple people at once over email. You would send a mass communiqué (a very classy way to say message) that oultines what your site’s about, the promotions you’re offering (if any), the casino games you’re promoting, etc. With email marketing, it’s about the subject line since we get multiple emails daily that we ignore. The subject line of your marketing emails should be concise, catchy, and make someone want to read on. A simple, “We have a casino” won’t cut it. 

Getting Started as a White Label Casino Affiliate

By this point, you should have everything you need to get started. All you need to do is choose which white label casino affiliate solution you want to partner with and you’re good to go. Remember, when choosing a program, you want to get to market quickly, and feature a variety of games. The rest will fall into place as you embark on your marketing journey. We hate the word journey too but it works here as a way to describe the revenue you’ll be netting once your casino affiliate site takes off.

White Label Casino Affiliate FAQ