What’s the deal white label casinos and why is everyone trying to associate themselves with one? Sure, we sound like a certain 90s stand-up comic, but you’ve no doubt noticed that these casinos are everywhere and there is money to be made by joining a white label casino affiliate program. We’ll get into what it takes to become an affiliate, how you make money, the steps involved in marketing your website, and how you can become a successful betting partner.
A white label casino is a company that designs and builds the framework for an online casino and then gives it to others to use. This allows the company to create a foundation for a safe iGaming space that others can then turn into their own fruitful business.
A white label casino affiliate program provides you the chance to operate your own casino brand without doing any heavy lifting except a little marketing (more on that later). The white label program provides the licensing and takes care of the logistics which is the hard part. All you need to do is provide the players (this is where the marketing comes in – we’ll touch on that more soon). Your goal is to funnel potential players to your white label site so that they enjoy games like baccarat and Bingo, play a couple of hands of online poker, and maybe even bet on a sport or two. This is how you’ll make money.
As a casino white label affiliate, you are acting as a go-between that links the player to the online casino. Because there are so many companies offering white label casino affiliate solutions, there’s good and there’s bad.
Whether you’re working with a white label Bitcoin casino or one that accepts traditional fiat currencies like the US dollar or the Euro, there are certain factors to consider. These factors apply to all white label casino affiliate programs and you should delve into each one before signing any paperwork to become a partner.
This refers to how long it takes your affiliate site to get up and running. Because this is your way to net revenue, you want the shortest time to market possible. If a company is telling you it takes a year to get to market, that’s too long. You want to make a splash in the online gaming industry as soon as possible (within weeks), not at their earliest convenience.
When it comes to any business whether it’s a white label program or whatever Jeff Bezos is doing with his money these days now that he’s been to space, customer service is as valuable as the business itself. If you cannot get in touch with a customer service rep when you need it, or worse, when your clients need it, you won’t be in business very long. Remember, in this day and age, when something goes wrong with a company, people will write very long tirades about it on the Internet, effectively ruining the company’s chance of survival.
Does the white label casino affiliate program have an array of games? Are there slots and live dealers? A casino needs to offer more than just blackjack. We’re not knocking blackjack. It’s fun but those who play at online casinos want a variety and if the affiliate can’t send them to a spot that provides different games, they’re not coming back.
When it comes to the software used in an online casino there are three major types:
There are about 1.5 billion people in the world who speak English. But what about everyone else? Ideally, you would partner with a white label casino affiliate program that offers other languages besides English like Spanish, French, Portuguese, or Mandarin. When your site is available in multiple languages, you can reach more potential players and make more money.
Welcome to the fine print! Always read the terms and conditions before signing any affiliate agreement. These should include how you get paid, how often you get paid (commission structure), which marketing materials you’ll be provided with, and the length of the contract you’re taking on.
As an affiliate you can stand to make anywhere from $1000 to $100,000 per month but it won’t happen overnight. Generally, your monthly commission will start on the lower end as you build yourself up. Gradually, the more players you send to the online casino, the more money you make over time. Ther are even instances of white label casino affiliates making millions but again, this takes time.
For payment, your earnings can be paid out via PayPal, Neteller, Skrill, Stripe, cryptocurrency, and/or wire transfer depending on your agreement. The frequency in which you get paid will also depend on your affiliate deal, however, it’s usually once per month.
You don’t need to be Don Draper – there’s a dated reference for you! – to become a casino affiliate marketing guru. All you need to send traffic to your site is a little bit of creativity, research and the following traditional marketing tactics:
Search engine optimization (SEO) allows you to target certain key terms that folks are searching for when they’re looking to play at an online casino. There are SEO tools available like Ahrefs and SEMRush that you can use to discover the right keywords you need to add to your copy. Even if you’re not a professional writer, you can still craft compelling sentences using key terms and the help of an affiliate casino glossary to entice users to visit your site.
Paid media is any type of external advertising that you spend money on. This could be anything from a paid-per-click ad on Google or a strategically placed billboard that hovers over a busy highway. Because you are paying for this type of marketing, it’s best to start small. The billboards and TV ads will come but for now, stick with Google.
Twitter, Facebook, Instagram, TikTok – these are your new best friends. To get the word out about your white label site, you need a social media campaign that lets people know what you’re offering. Look at the social media channels of your competitors and see what they’re saying. Use their messaging as a stepping stone to say it better. And be funny! Social media shouldn’t overwhelm you, it should be light and breezy with a touch of humor otherwise your message will be lost on potential customers.
This type of marketing is the process of advertising your services to multiple people at once over email. You would send a mass communiqué (a very classy way to say message) that oultines what your site’s about, the promotions you’re offering (if any), the casino games you’re promoting, etc. With email marketing, it’s about the subject line since we get multiple emails daily that we ignore. The subject line of your marketing emails should be concise, catchy, and make someone want to read on. A simple, “We have a casino” won’t cut it.
By this point, you should have everything you need to get started. All you need to do is choose which white label casino affiliate solution you want to partner with and you’re good to go. Remember, when choosing a program, you want to get to market quickly, and feature a variety of games. The rest will fall into place as you embark on your marketing journey. We hate the word journey too but it works here as a way to describe the revenue you’ll be netting once your casino affiliate site takes off.
A white label casino affiliate program is a plan that comes with everything you need to operate a casino-adjacent website. This program will provide you with software, and logistics, and take on the bulk of the work for you. All you need to be responsible for is marketing.
When you join a white label casino affiliate program your earnings will be based on a commission structure. Your earnings can range from $1000 per month to high six figures over time.
A white label casino affiliate gives you the chance to create a small business by acting as the intermediary between players and iGaming sites. Your role as the affiliate is to send players to the casino after which you receive a cut of their deposit or a flat fee based on certain tasks being performed like signing up to the casino or using a certain currency to play like Bitcoin.
A white label casino is an online gaming space that has been created by one company and then sold to another to operate.
Yes! Everything in the casino industry is profitable if done correctly. With the right marketing strategy, as a member of a white label casino affiliate program, you could see your profits reach $100,000 each month.
A white label online casino affiliate program allows you to reap the benefits of operating a gambling site without actually operating one. The white label company creates the site, and takes care of the planning and strategy, leaving you to market the website. The marketing part takes a little effort on your end but once you nail it, you’re looking at a very profitable situation.